The latest nonsense
from the Emotive family
Fill your boots
with exclusive mixes
Free party at Gusto Lounge, Commercial Road, Southampton.
Full details on Facebook.
Free party at Overdraft, Jury Street, Wincheter. Details to follow...
arousing or able to arouse intense feeling.
Emotive was founded in 2003 by Ashley Wilson and Steve Luke. Keen to start organising their own parties in Southampton, and booked to play at the SoBar's 1st birthday, they needed a name which would reflect the deep house and soulful house music that they loved. And so Emotive was born. From that garden debut, the SoBar continued to play a key role in the evolution of the brand, as the Emotive all-dayers at the Southampton venue quickly acquired legendary status. The parties started outside in the afternoon - climaxing with the whole garden dancing to the finest in club classics - and then moved inside as the sun began to set, for a more underground session. The infamous race to move the entire sound system from the garden, up the stairs, and then set it all up again inside, simply added to the feeling that this was a party all about the love of the music. Guests included Norman Jay, Kerri Chandler, Neil Pierce and Aaron Ross, as well as the cream of local DJ'ing talent.
The memorable 3-floor BLT (Bar - Lounge - Terrace) all-dayers at Southampton's Lizard Lounge were also rammed all day every time, and further cemented Emotive's reputation as the home of some of the finest deep house and soulful house parties on the South coast. Hooking up with Soul Heaven took their parties to yet another level, as they welcomed DJ Spen (twice), DJ Deep, Phil Asher, Neil Pierce and Quentin Harris to the Rhino Club in Southampton. Indeed the first Spen party has gone down in local folklore as one of the most memorable club nights the city has ever seen.
Neil Maclean joined the Emotive gang soon after the first few parties, and Stu Clark became the 4th member later on. Stu subsequently moved to London to co-found the hugely successful Wolf Music, while the other 3 boys took a well deserved break as other commitments meant they could no longer give Emotive the time it needed. But in 2014, after a trip to the 50th Southport Weekender, and feeling refreshed, they decided that it was time to get back in the saddle and party on...
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